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How a UK Treaty Could Spell the End of the<nobr> <wbr></nobr>.io Domain

수, 2024/10/09 - 11:41오후
AmiMoJo writes: A treaty finalized by the UK may bring about the end of the .io domain. Last week, the British government announced that it has agreed to give up ownership of the Chagos Islands, a territory in the Indian Ocean it has controlled since 1814 -- relinquishing the .io domain with it. The Internet Assigned Numbers Authority (IANA) has a process for retiring old country code domains within five years (with the possibility for extensions). The IANA established this rule after the Soviet Union's .su domain lingered after its collapse, becoming a domain commonly used among cybercriminals. Since then, IANA has also had to retire the .yu domain previously used for Yugoslavia, but it remained operational for years following the country's breakup while government websites transitioned to new domains. And while the independent Solomon Islands does have the domain name .sb, where 'B' stands for how it used to be a British protectorate, that domain was registered decades after it achieved independence. The UK still has the inactive .gb domain as well, but it's considering getting rid of it.

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Google DeepMind Scientists Win Nobel Chemistry Prize for Work on Proteins

수, 2024/10/09 - 11:03오후
Three scientists won the 2024 Nobel Prize in Chemistry on Wednesday for their groundbreaking work in predicting and designing protein structures, the Royal Swedish Academy of Sciences announced in Stockholm. David Baker of the University of Washington shares the prize with Demis Hassabis and John Jumper of Google DeepMind. Baker pioneered the creation of novel proteins, while Hassabis and Jumper developed AlphaFold, an AI model that predicts protein structures from amino acid sequences. The laureates will split the 11 million Swedish kronor ($1 million) award for their contributions to computational protein design and structure prediction. Baker's team has produced proteins with applications in medicine and materials science since his initial breakthrough in 2003. Hassabis and Jumper's AlphaFold, announced in 2020, has predicted structures for nearly all 200 million known proteins. "We glimpsed at the beginning that it might be possible to create a whole new world of proteins that address a lot of the problems faced by humans in the 21st century," Baker said at a press briefing. "Now it's becoming possible," Heiner Linke, chair of the Nobel chemistry committee, called the discoveries "spectacular," noting they fulfilled a 50-year-old dream of predicting protein structures from amino acid sequences. The breakthroughs have wide-ranging implications, from understanding antibiotic resistance to developing enzymes that decompose plastic. Over 2 million researchers worldwide have already utilized AlphaFold in various applications.

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DOJ Indicates It's Considering Google Breakup Following Monopoly Ruling

수, 2024/10/09 - 4:00오후
In a new 32-page filing (PDF), the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy for its search and advertising monopoly. The remedies necessary to "prevent and restrain monopoly maintenance could include contract requirements and prohibitions; non-discrimination product requirements; data and interoperability requirements; and structural requirements," the department said in the filing. CNBC reports: The DOJ also said it was "considering behavioral and structural remedies that would prevent Google from using products such as Chrome, Play, and Android to advantage Google search and Google search-related products and features -- including emerging search access points and features, such as artificial intelligence -- over rivals or new entrants." Additionally, the DOJ suggested limiting or prohibiting default agreements and "other revenue-sharing arrangements related to search and search-related products." That would include Google's search position agreements with Apple's iPhone and Samsung devices -- deals that cost the company billions of dollars a year in payouts. The agency suggested one way to do this is requiring a "choice screen," which could allow users to pick from other search engines. Such remedies would end "Google's control of distribution today" and ensure "Google cannot control the distribution of tomorrow."

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Researchers Claim New Technique Slashes AI Energy Use By 95%

수, 2024/10/09 - 12:30오후
Researchers at BitEnergy AI, Inc. have developed Linear-Complexity Multiplication (L-Mul), a technique that reduces AI model power consumption by up to 95% by replacing energy-intensive floating-point multiplications with simpler integer additions. This method promises significant energy savings without compromising accuracy, but it requires specialized hardware to fully realize its benefits. Decrypt reports: L-Mul tackles the AI energy problem head-on by reimagining how AI models handle calculations. Instead of complex floating-point multiplications, L-Mul approximates these operations using integer additions. So, for example, instead of multiplying 123.45 by 67.89, L-Mul breaks it down into smaller, easier steps using addition. This makes the calculations faster and uses less energy, while still maintaining accuracy. The results seem promising. "Applying the L-Mul operation in tensor processing hardware can potentially reduce 95% energy cost by element wise floating point tensor multiplications and 80% energy cost of dot products," the researchers claim. Without getting overly complicated, what that means is simply this: If a model used this technique, it would require 95% less energy to think, and 80% less energy to come up with new ideas, according to this research. The algorithm's impact extends beyond energy savings. L-Mul outperforms current 8-bit standards in some cases, achieving higher precision while using significantly less bit-level computation. Tests across natural language processing, vision tasks, and symbolic reasoning showed an average performance drop of just 0.07% -- a negligible tradeoff for the potential energy savings. Transformer-based models, the backbone of large language models like GPT, could benefit greatly from L-Mul. The algorithm seamlessly integrates into the attention mechanism, a computationally intensive part of these models. Tests on popular models such as Llama, Mistral, and Gemma even revealed some accuracy gain on certain vision tasks. At an operational level, L-Mul's advantages become even clearer. The research shows that multiplying two float8 numbers (the way AI models would operate today) requires 325 operations, while L-Mul uses only 157 -- less than half. "To summarize the error and complexity analysis, L-Mul is both more efficient and more accurate than fp8 multiplication," the study concludes. But nothing is perfect and this technique has a major achilles heel: It requires a special type of hardware, so the current hardware isn't optimized to take full advantage of it. Plans for specialized hardware that natively supports L-Mul calculations may be already in motion. "To unlock the full potential of our proposed method, we will implement the L-Mul and L-Matmul kernel algorithms on hardware level and develop programming APIs for high-level model design," the researchers say.

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Bitcoin Creator Is Peter Todd, HBO Film Says

수, 2024/10/09 - 11:02오전
A new HBO documentary claims Canadian developer Peter Todd is Satoshi Nakamoto, the pseudonymous founder of bitcoin. The documentary's director, Emmy-nominated filmmaker Cullen Hoback, "comes to the conclusion by stitching together old clues and new ones," reports Politico. In the film's finale, Hoback confronted Todd and said: "It seems like you had these deep insights into bitcoin at the time?" Todd replies: "Well, yeah, I'm Satoshi Nakamoto." From the report: The admission, however, is not necessarily a smoking gun. Todd, who is a vocal backer of Ukraine and Israel on his X feed, is known to invoke the claim "I am Satoshi" as an expression of solidarity with the creator's bid for privacy. In an email to CoinDesk prior to the documentary's release, Todd reportedly denied he was the bitcoin creator: "Of course I'm not Satoshi," he said. If Todd is widely accepted as bitcoin's creator, the revelation would end more than a decade of speculation over the identity of a person whose work spawned a global, multibillion-dollar craze for digital currencies: a mania that has pushed back the frontiers of finance but also enabled widespread fraud and other illicit activities. Todd is not unknown to enthusiasts of the stateless money system. As a longstanding bitcoin core developer known for communicating publicly with "Satoshi" before his disappearance from crypto forums in 2010, his name has always carried weight in the community. But he was rarely considered a prime suspect. A 39-year-old graduate of Ontario College of Art and Design in Toronto, Todd would have been 23 when the famous bitcoin white paper that first laid out the vision for the decentralized money system was being completed. Todd previously told a podcast he was about 15 years old when he first started communicating with key crypto influencers, known as the cypherpunks. "In investigations like these, digital forensics can only take you so far; they're like a compass," Hoback told POLITICO before the documentary aired. "Real answers can only be found offline."

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Foxconn Building Nvidia Superchip Facility In Mexico

수, 2024/10/09 - 10:25오전
Foxconn has chosen Mexico for the site of the world's largest manufacturing facility for Nvidia's GB200 superchips. These chips are a "key component of the U.S. firm's next-generation Blackwell family computing platform," notes Reuters. From the report: "We're building the largest GB200 production facility on the planet," said Benjamin Ting, Foxconn senior vice president for the cloud enterprise solutions business group. Nvidia said in August that it had started shipping Blackwell samples to its partners and customers after tweaking its design, and expected several billion dollars in revenue from these chips in the fourth quarter. Ting said the partnership between his company and Nvidia was very important and everyone was asking for Nvidia's Blackwell platform. "The demand is awfully huge," Ting said at the company's annual tech day in Taipei, standing next to Nvidia's vice president for AI and robotics, Deepu Talla. Speaking to reporters later, Foxconn Chairman Young Liu said the plant was being built in Mexico, and that the capacity there would be "very, very enormous". He did not elaborate. Foxconn already has a large manufacturing presence in Mexico and has invested more than $500 million to date in the state of Chihuahua. Liu said the company's supply chain was ready for the AI revolution, adding its manufacturing capabilities include the "advanced liquid cooling and heat dissipation technologies necessary to complement the GB200 server's infrastructure."

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Apple Potentially Facing Worst Leak Since iPhone 4 Was Left In a Bar

수, 2024/10/09 - 9:45오전
"Alleged photos and videos of an unannounced 14-inch MacBook Pro with an M4 chip continue to surface on social media, in what could be the worst product leak for Apple since an employee accidentally left an iPhone 4 prototype at a bar in California in 2010," writes MacRumors' Joe Rossignol. From the report: The latest video of what could be a next-generation MacBook Pro was shared on YouTube Shorts today by Russian channel Romancev768, just one day after another Russian channel shared a similar video. The clip shows a box for a 14-inch MacBook Pro that is apparently configured with an M4 chip with a 10-core CPU and a 10-core GPU, 16GB of RAM, 512GB of storage, three Thunderbolt 4 ports, and a Space Black finish. According to the "About This Mac" software menu shown in the video, the MacBook Pro in the video is allegedly an unreleased November 2024 model. [...] Apple is well known for having a culture of secrecy, so this magnitude of leak is rarely seen for its products. As previously mentioned, this could be the most significant leak for Apple since Gizmodo obtained and shared photos of an iPhone 4 prototype that a then-employee of the company accidentally left behind at a bar in California. In that case, Apple got law enforcement involved, but how it acts this time around remains to be seen.

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KDE Plasma 6.2 Released

수, 2024/10/09 - 9:02오전
"Plasma is a popular desktop (and mobile) environment for GNU/Linux and other UNIX-like operating systems," writes longtime Slashdot reader jrepin. "Among other things, it also powers the desktop mode of the Steam Deck gaming handheld. The KDE community today announced the latest release, Plasma 6.2." From the report: Plasma 6.2 includes a smorgasbord of new features for users of drawing tablets. It implements more complete support for the Wayland color management protocol, and enables it by default. There is also improved brightness handling for HDR and ICC profiles, as well as HDR performance. A new tone mapping feature built into Plasma's KWin compositor will help improve the look of images with a brightness or set of colors greater than what the screen can display, thus reducing the "blown out" look such images can otherwise exhibit. You can now override misbehaving applications that block the system from going to sleep or locking the screen (and thus prevent saving power), and you can also adjust the brightness of each connected monitor machine separately. Plasma's built-in app store and software management tool, Discover, now supports PostmarketOS packages for your mobile devices, helps you write better reviews of apps, and presents apps' license information more accurately. In Plasma 6.2, we overhauled System Settings' Accessibility page and added colorblindness filters. They've also added support for the full "sticky keys" feature on Wayland. You can read more about what's new in the complete changelog.

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Teen Achieves First NES Tetris 'Rebirth,' Proves Endless Play Is Possible

수, 2024/10/09 - 8:20오전
An anonymous reader quotes a report from Ars Technica: Months ago, 13-year-old Willis "Blue Scuti" Gibson became the first person to "beat" NES Tetris, crashing the game after a 1,511-line, 157-level performance. Over the weekend, 16-year-old Michael "dogplayingtetris" Artiaga became the first to reach an even more impressive plateau in the game, looping past Level 255 and instantly rolling the game all the way back to the ultra-slow Level 0. It took Artiaga a bit over 80 minutes and a full 3,300 cleared lines to finally achieve the game's first near-mythical "rebirth" live in front of hundreds of Twitch viewers. And after a bit of celebration and recovery on the low levels, Artiaga managed to keep his rolled-over game going for another 40 minutes, finally topping out after a total of 4,216 lines and a record 29.4 million points. Artiaga's record does come with a small asterisk since he used a version of the game that was modified to avoid the crashes that stopped Blue Scuti's historic run. Still, NES Tetris' first-ever level rollover is a monumental achievement and a testament to just how far competitive classic Tetris has come in a short time.

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Brazil Unblocks X

수, 2024/10/09 - 7:40오전
X has been restored in Brazil after being shut down nationwide for over a month. According to court documents released today, X ultimately complied with all of Brazilian Supreme Court Justice Alexandre de Moraes' demands. "They included blocking certain accounts from the platform, paying outstanding fines and naming a legal representative in the country," reports NPR. "Failure to do the latter had triggered the suspension." From the report: Elon Musk's X was blocked blocked on Aug. 30 in the highly online country of 213 million people -- and one of X's biggest markets, with estimates of its user base ranging from 20 to 40 million. De Moraes ordered the shutdown after a monthslong dispute with Musk over free speech, far-right accounts and misinformation. Musk had disparaged de Moraes, calling him an authoritarian and a censor, even though his rulings, including X's suspension, were repeatedly upheld by his peers. Brazilian law requires foreign companies to have a local legal representative to receive notifications of court decisions and swiftly take any requisite action -- particularly, in X's case, the takedown of accounts. Conceicao was first named X's legal representative in April and resigned four months later. The company named her to the same job on Sep. 20, according to the public filing with the Sao Paulo commercial registry. In an apparent effort to shield Conceicao from potential violations by X -- and risking arrest -- a clause has been written into Conceicao's new representation agreement that she must follow Brazilian law and court decisions, and that any legal responsibility she assumes on X's behalf requires prior instruction from the company in writing, according to the company's filing. There is nothing illegal or suspect about using a company like BR4Business for legal representation, but it shows that X is doing the bare minimum to operate in the country, said Fabio de Sa e Silva, a lawyer and associate professor of International and Brazilian Studies at the University of Oklahoma. "It doesn't demonstrate an intention to truly engage with the country. Take Meta, for example, and Google. They have an office, a government relations department, precisely to interact with public authorities and discuss Brazil's regulatory policies concerning their businesses," Silva added. [...] "The concern now is what comes next and how X, once back in operation, will manage to meet the demands of the market and local authorities without creating new tensions," he said.

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Roblox Accused of Lying To Investors About User Numbers

수, 2024/10/09 - 7:00오전
Investment firm Hindenburg Research claims Roblox is "consistently overstating the amount of people on its platform by 25 percent to 42 percent or more." The Verge reports: Roblox, which went public in 2021, reported having 79.5 million daily active users in its most recent earnings report. However, Hindenburg claims Roblox "intentionally conflates" actual people with daily users, as that number could also include alt accounts and bots. The research alleges that Roblox can separate alt accounts from single users, even though the company's disclosure says daily active users "are not a measure of unique individuals accessing Roblox." Hindenburg is an activist short-selling firm that infamously publishes research when it says it's identified something shady about a business, allowing it to make a profit as its share value declines. One example is from 2020, when Hindenburg accused the EV startup Nikola of fraud. Subsequently, an investigation by the Securities and Exchange Commission (SEC) resulted in a four-year prison sentence for its founder, Trevor Milton. [...] The firm also claims Roblox isn't doing enough to protect children on the platform, alleging its "in-game research revealed an X-rated pedophile hellscape, exposing children to grooming, pornography, violent content and extremely abusive speech." Roblox shares dipped following the release of the report. Desiree Fish, Roblox's chief communications officer, said in a statement: "We totally reject the claims made in the report. The financial claims made by Hindenburg Research are simply misleading. The authors are, admittedly short sellers and have an agenda irrespective of the substance of Roblox's business model and results. Over the past four quarters our bookings, the amount of cash receipts, have grown over 22% from $780.7 million in Q2 2023 to $955.2 million in Q2 2024. Over the same time, cash provided by operating activities have totaled $646.3 million, free cash flow was $440.3 million, and we have guided to even higher numbers for fiscal 2024. An examination of our GAAP balance sheet and our GAAP cash flow statement makes that clear. The focus on cash bookings and cash flow are themes that we have focused on consistently with investors dating back to our days as a private company. The author made no attempt to highlight any of that because the positive facts simply don't support their agenda."

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MoneyGram Says Hackers Stole Customers' Personal Information, Transaction Data

수, 2024/10/09 - 6:20오전
An anonymous reader quotes a report from TechCrunch: U.S. money transfer giant MoneyGram has confirmed that hackers stole its customers' personal information and transaction data during a cyberattack last month. The company said in a statement Monday that an unauthorized third party "accessed and acquired" customer data during the cyberattack on September 20. The cyberattack -- the nature of which remains unknown -- sparked a week-long outage that resulted in the company's website and app falling offline. MoneyGram says it serves over 50 million people in more than 200 countries and territories each year. The stolen customer data includes names, phone numbers, postal and email addresses, dates of birth, and national identification numbers. The data also includes a "limited number" of Social Security numbers and government identification documents, such as driver's licenses and other documents that contain personal information, like utility bills and bank account numbers. MoneyGram said the types of stolen data will vary by individual. MoneyGram said that the stolen data also included transaction information, such as dates and amounts of transactions, and, "for a limited number of consumers, criminal investigation information (such as fraud)."

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Red Dead Redemption Finally Comes To PC 14 Years After Its Original Release

수, 2024/10/09 - 5:41오전
Fourteen years after it debuted on PS3 and Xbox 360, and endless rumors later, Red Dead Redemption is finally coming to PC. From a report: It will hit the Rockstar Store, Steam and the Epic Games Store on October 29 with the Undead Nightmare standalone expansion included. Developer Double Eleven helped Rockstar with the port, which has many of the bells and whistles you'd come to expect from a PC version of a classic. Rockstar says RDR will run at up to 144Hz (no unlocked framerates, sadly) in a native 4K resolution if you have capable hardware. There's support for HDR 10 along with Ultrawide (21:9) and Super Ultrawide (32:9) monitors. You'll be able to play with a keyboard and mouse too.

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TikTok is 'Digital Nicotine' Meant To Hook Kids, AGs Fume in New Suits

수, 2024/10/09 - 5:01오전
The District of Columbia and 13 states sued social media giant TikTok on Tuesday, accusing the company of knowingly creating an addictive product and getting children hooked with "digital nicotine." From a report: D.C. Attorney General Brian Schwalb brought Washington's suit in the Superior Court for the District of Columbia, asserting that the app's design -- including its algorithm, "infinite scroll," push notifications, filters and in-app currency -- boost the company's profits at the expense of children's health. "TikTok's platform, designed to be dangerously addictive, inflicts immense damage on an entire generation of young people," Schwalb said in a statement announcing the suit. "In addition to prioritizing its profits over the health of children, TikTok's unregulated and illegal virtual economy allows the darkest, most depraved corners of society to prey upon vulnerable victims." More than a dozen states brought similar suits against TikTok in their courts Tuesday, including New York, California, Kentucky and New Jersey. Each stems from a national investigation into the company that a bipartisan coalition of attorneys general launched in March 2022.

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Microsoft Veteran Ditches Team Tabs, Blaming Storage Trauma of Yesteryear

수, 2024/10/09 - 4:22오전
Veteran Microsoft engineer Larry Osterman is the latest to throw his hat into the "tabs versus spaces" ring. From a report: The debate has vexed engineers for decades -- is it best to indent code with tabs or spaces? Osterman, a four-decade veteran of Microsoft, was Team Tabs when storage was tight, but has since become Team Spaces with the advent of terabytes of relatively inexpensive storage. "Here's the thing," he said. "When you've got 512 kilobytes, and you're writing a program in Pascal with lots of indentation, if you're taking eight bytes for every one of those indentations, for eight spaces, you could save seven bytes in your program by using a tab character." It all added up, even when floppy disks were part of the equation. However, according to Osterman, things have changed. Storage is less of an issue, so why not use spaces? A cynic might wonder if that sort of attitude has led to the bloatware of today, where software requires ever-increasing amounts of storage in return for precious little extra functionality and a never-ending stream of patches. Any decent compiler should strip out any extraneous characters, assuming the code is indeed being compiled beforehand and not interpreted at run-time. For his part, Osterman is now a member of team spaces. "I like spaces simply because it always works and it's always consistent," he said.

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Virginia Congressional Candidate Creates AI Chatbot as Debate Stand-in For Incumbent

수, 2024/10/09 - 3:41오전
A long-shot congressional challenger in Virginia is so determined to debate the Democratic incumbent one more time that he created an AI chatbot to stand in for the candidate in case he's a no-show. From a report: Less than a month from election day, the race for Virginia's 8th congressional district is all but decided. The sitting congressman in this deeply Democratic district, Don Beyer, won handily in 2022 with nearly three-quarters of the vote. Bentley Hensel, a software engineer for good government group CivicActions, who is running as an independent, said he was frustrated by what he said was Beyer's refusal to appear for additional debates since September. So he hatched a unique plan that will test the bounds of both propriety and technology: a debate with Beyer's artificial intelligence likeness. And the candidate has created the AI chatbot himself -- without Beyer's permission. Call it the modern-day equivalent of the empty chair on stage. DonBot, as the AI is playfully known, is being trained on Beyer's official websites, press releases, and data from the Federal Election Commission. The text-based AI is based on an API from OpenAI, the maker of ChatGPT. The bot is not intended to mislead anyone and is trained to provide accurate answers, said Hensel, who has raised roughly $17,000 in outside contributions and personal loans to his campaign, compared to Beyer's $1.5 million fund.

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Samsung Apologizes For Making Just $6.8 Billion Last Quarter

수, 2024/10/09 - 3:01오전
Samsung has issued a rare apology after saying it expected to post just $6.78 billion in operating profit for the most recent quarter, about $900 million short of analyst expectations. From a report: "We have caused concerns about our fundamental technological competitiveness and the future of the company due to our performance falling short of the market's expectations," reads the statement attributed to Samsung Vice Chairman Jun Young-hyun. "Many people are talking about Samsung's crisis. We, who are leading the business, are responsible for all of this." Bloomberg adds: In another filing, Korea's largest company confessed to delays in delivering a key type of chip used with Nvidia processors for training AI -- allowing SK Hynix to dominate the so-called high-bandwidth memory arena. Apart from lagging SK Hynix in HBM, it's also shown little progress against Taiwan Semiconductor Manufacturing Co. in the outsourced production of custom-made chips. Samsung warned about "inventory adjustments" by unspecified customers, as well as increasing competition from a legacy or less-advanced Chinese memory chipmaker.

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Nintendo Switch Modder Faces Tech Giant in Court Without Lawyer

수, 2024/10/09 - 2:20오전
A Nintendo Switch modder has entered a legal battle against Nintendo without legal representation, Torrent Freak reports. Ryan Daly, alleged owner of Modded Hardware, denied all allegations in a lawsuit filed by Nintendo in July. Nintendo claims Modded Hardware offers hardware and firmware for creating and playing pirated games, as well as providing customers with pirated Nintendo titles. The company filed suit after Daly allegedly ignored warnings to cease operations in March and May 2024. Daly's court response denies wrongdoing and ownership of the business. His defenses include fair use, invalid copyrights, and unjust enrichment. The Modded Hardware website is now password-protected.

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How Long Will Life Exist on Earth?

수, 2024/10/09 - 1:40오전
An anonymous reader shares a report: Wikipedia's "Timeline of the Far Future" is one of my favorite webpages from the internet's pre-slop era. A Londoner named Nick Webb created it on the morning of December 22, 2010. "Certain events in the future of the universe can be predicted with a comfortable level of accuracy," he wrote at the top of the page. He then proposed a chronological list of 33 such events, beginning with the joining of Asia and Australia 40 million years from now. He noted that around this same time, Mars's moon Phobos would complete its slow death spiral into the red planet's surface. A community of 1,533 editors have since expanded the timeline to 160 events, including the heat death of the universe. I like to imagine these people on laptops in living rooms and cafes across the world, compiling obscure bits of speculative science into a secular Book of Revelation. Like the best sci-fi world building, the Timeline of the Far Future can give you a key bump of the sublime. It reminds you that even the sturdiest-seeming features of our world are ephemeral, that in 1,100 years, Earth's axis will point to a new North Star. In 250,000 years, an undersea volcano will pop up in the Pacific, adding an extra island to Hawaii. In the 1 million years that the Great Pyramid will take to erode, the sun will travel only about 1/200th of its orbit around the Milky Way, but in doing so, it will move into a new field of stars. Our current constellations will go all wobbly in the sky and then vanish. Some aspects of the timeline are more certain than others. We know that most animals will look different 10 million years from now. We know that the continents will slowly drift together to form a new Pangaea. Africa will slam into Eurasia, sealing off the Mediterranean basin and raising a new Himalaya-like range across France, Italy, and Spain. In 400 million years, Saturn will have lost its rings. Earth will have replenished its fossil fuels. Our planet will also likely have sustained at least one mass-extinction-triggering impact, unless its inhabitants have learned to divert asteroids.

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Where Have All the Chief Metaverse Officers Gone?

수, 2024/10/09 - 1:00오전
Wired: Last spring, At an event in New York City, Robert Triefus, then Gucci's CEO of Vault -- the brand's virtual marketplace -- argued the recent deflation in hype around the metaverse was just a brief hiccup. "I see it more as a correction," he told the crowd. "We're now at a much more sensible place, where you've got individuals [and] companies ... who are very serious about what they're doing." When asked how buying real estate in The Sandbox aligned with Gucci's broader goals as a brand, he responded with quasi-mystical language: "The metaverse is an opportunity to embrace the digital self." The following month, Triefus left Gucci "abruptly," according to Vogue Business. He was off "to pursue other opportunities," the brand said at the time. A month later, Vogue Business revealed that Triefus was to be the new Stone Island CEO. Immediately there was speculation on whether Stone Island would enter the metaverse. So far it has not. Triefus' public zeal for all things virtual and his short-lived tenure as the head of Gucci's metaverse strategy are both part of a broader trend that briefly convulsed the private sector starting in late 2021: the hastily recruited "chief metaverse officer." Following a wave of excitement around the metaverse as a golden new opportunity for commerce, a legion of brands rushed to launch their own virtual storefronts. Three quarters of CEOs surveyed by Russell Reynolds in 2022 said they were hiring dedicated talent to lead in the space, or expanding current roles to cover it. While the actual titles varied, their main role seemed to involve helping their respective brands devise new strategies with then-buzzy technologies such as NFTs and crypto. Meta CEO Mark Zuckerberg has quietly shifted focus from virtual reality to augmented reality, signaling a retreat from the company's ambitious metaverse plans. At Meta's recent developer conference, Zuckerberg mentioned "metaverse" only three times in his hour-long keynote, instead highlighting AR innovations like smart glasses. The move follows a broader cooling of corporate enthusiasm for the metaverse. Luxury brands that once rushed to establish virtual presences have scaled back efforts, with some chief metaverse officers pivoting to AI-focused roles. "Many brands were quick to experiment -- there was a sense of a land grab," said Matthew Ball, tech investor and author. "They didn't want to be last, and they were excited to try and be first." Wired notes that the shift reflects disappointing user engagement with existing metaverse platforms and growing interest in more accessible AR technologies.

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